Blar i AURA på forfatter "Hoel, Kristina"
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Når merkevarer melder seg på samfunnsdebatten : En casestudie av Gillettes kampanje «The Best Men Can Be»
Hoel, Kristina (Master thesis, 2020)The thesis investigates how Gillette engages in social debate in their campaign «The Best Men Can Be» which was launched in 2019. The objects of study are thus the campaign’s video advertisement and website. The campaign ...